Lily Allen and Sarah Owen launch debut collection 'Treasure Chest'

Carrying on the theme of their vintage shop Lucy in Disguise, Lily Allen and her sister Sarah Owen have launched their debut collection ‘Treasure Chest’. Inspired by the fashion decades the collection features flapper dresses, 70‘s jumpsuits and 30’s tea dresses.

The collection is pretty and exactly what you would expect from Lily and her sister, there are some beautiful colours throughout and the pieces are feminine and flattering.

I like the variation in this collection, there’s something for everyone and a nice mix of colours; I like the way they have gone from a vibrant red jumpsuit through to a pastel green maxi dress. All the pieces are very on trend while still capturing the original era well. There are some pieces I love and some pieces I am less keen on but I think that just highlights the distinctions within the collection, overall I think it’s great and I think it will be very well received when it goes on sale.

Radio City Floor Length Dress

love the oriental feel to this piece, the flowers really stand out against the black and it hangs beautifully. the flower in the hair is a great way to accessories and follows on well from the detailing on the dress. any more jewellery would look too much and distract from the detail of the dress.

Embellished speakeasy dress

Love this, i really do the colour is really fresh and i really like how they've kept it simple so as not to distract from the embelishing. very pretty. jewellery wise, i think the style of earring in this shot works really well with the dress and this would be how i would accessorise it as well. i don't think it needs the bangle.

Jitterbug ruffle dress

not so keen on this, its a little boring for me and the ruffles are a little stiff and long, i think it could have done with being a couple of inches shorter as i don't think the length will suit anyone under 5 9". i think you could really go to town with jewellery on this one as it's one block colour with little detailing. I would probably go for a big statement necklace in a strong colour to break up the black.

chatsworth maxi dress

love this, again with that fresh green colour it really works well, especially against the models skin tone. the fabric is light and floaty and very feminine and i like the detailing round the neck. i also think it works really well with the short sleeves, something a bit different from the usual strappy maxi. due to the embellishing i wouldn't put any jewellery with this or if i really wanted to wear some, a really delicate bracelet or pair of simple studs.

THE ANTIBES MINIDRESS

i want this, its gorgeous. i love the cut i love the shape and the colour and i particularly like that neckline. .its got such a cute sailor feel to it, sexy and playful. this is my favourite of the collection. some tiny hoops would be all this needs.

nairobi leopard print dress

i like this but it doesn't have the same vintage feel to it that the rest of the collection has i think it sticks out a little. however its a flattering shape and i think it will sell well as everyone loves a bit of leopard print! some luxe gold jewellery would finish this dress off nicely and give it that expensive feel that leopard print always lends itself to.

gold rush printed dress

i don't personally like this but i do think it has a great sense of fun and i think it will look great on someone quirky with a pair of scuffed boots and leather jacket. it's definitely different and i think a lot of people will like this. i l.ike how they have accessorised with sunglasses on this, i wouldn't put jewellery with this as the print is so graphic but the sunnies work really well and keep it playful.

promenade floral dress

cute with those shoes, it's flirty and playful and great for summer. i like the colours together too i think they work really well. some cute layered necklaces or lots of bangles would suit this style well.

floral fortnums tea dress

not to my taste but it's a nice dress. will be good for work while still encapsulating the floral summery feel that everyones leaning towards now the weather seems to be on its way up! accessories wise i would put either stud earrings or a short thin necklace. i don't think it would need much else.

altamont patterned maxidress

i like this, it's very striking with the bright flowers on the sheer black. i like the neckline and the waistline is really flattering. would be great for a summer evening with the light long sleeves. i would put a long pendant with this, to follow down that low neckline.

zanzibar 70s-inspired jumpsuit

im not sure how i feel about this. i like the detailing around the bust and i like the halter neck but i think the rest makes even the model look short?  the pose isn't helping either. i don't think the shape is very flattering as it makes her look like she has no shape. i would probably lay off jewellery on this, a necklace wouldn't work and earring would probably look too much. maybe a bangle but it doesn't necessarily need it.

capone embellished flapper dress

i like this but when i think of flapper dress i think straight cut with fringing and tassles! the cut of this is great and the embellishing is really pretty and i do really like this dress but i don't really see flapper when i look at it, more just minidress. i wouldn't accessorise this much as it has all the embellishing that you don't want to distract attention from. maybe some stud earrings

claret maxidress

love love love this. another one of my favourites the colours are absolutely beautiful. the shape is perfect, the detailing on the back is really flattering and i love all the frills. its the perfect dress for making you feel pretty and girly. i would wear it with just earrings as in the shot. it doesn't need much as there is already so much detail.

haight ashbury smocked minidress

this looks a little like a nightdress im not too sure. its pretty and i really like the colour but it looks like theres a lot of fabric and i don't know how flattering it would be on a lot of people. if i was to wear this i would either keep the jewellery simple with some long thin chains or really overload it with chunky necklaces and bangles.

south kensington blue maxidress

this sort of looks quite nightdressy too actually! the colour is great, really striking. again, its not really to my taste but it really suits the model and it's very eyecatching. i would wear this with a long pendant like the model is holding in this shot.

polka dot regatta dress

this is beautiful, very flattering, again great colour too. this will suit a wide age range as well, mothers and daughters can borrow this off eachother and neither will look too old or too young for their age. would look lovely at a garden party in the country!

roxy jumpsuit

really like this. simple and it lets the colour take most of the attention as it should. i would wear this with some large gold earrings or bangles and let the jumpsuit talk for itself. it's a flattering shape and ticks all the boxes in terms of trends. would love to see this in a deep plum too.

honky tonk full-skirted 50s-style dress

i'm not crazy about this print but the shape is great and the cut is simple and flatters most shapes. would look nice with some ethnic inspired jewellery to bring out that print.